SHELF EDGE TOUCH DISPLAYS
Atualização instantânea de informações: Os comerciantes podem atualizar as informações do produto na tela de publicidade em tempo real, incluindo alterações de preço, atividades promocionais, lançamentos de novos produtos etc. Durante a temporada de promoções, é possível exibir rapidamente informações sobre descontos para os consumidores, transmitir em tempo hábil as informações comerciais mais recentes, garantir que os consumidores recebam as atualizações mais precisas sobre os produtos e aprimorar a experiência de compra.
Space and cost savings: Compared to traditional paper brochures and multiple shelves displaying props, a touch advertising screen can integrate a large amount of product information, greatly saving shelf space. At the same time, it reduces the printing cost of paper promotional materials and the labor cost of frequent replacement of promotional materials, achieving efficient utilization of resources.
Enhancing consumer engagement: Touching interactive forms stimulate consumers’ enthusiasm for actively exploring products, changing the previous passive mode of accepting advertisements. Data shows that in areas where touch advertising screens are used, consumers’ average stay time is extended by 3-5 minutes. Consumers who participate in the interaction have a 20% -30% higher purchase conversion rate than those who do not, significantly increasing their participation and investment in the shopping process.
Enhancing brand image: The technologically advanced touch advertising screen shapes a modern and innovative image for the brand. In the high-end digital product area, exquisite touch interfaces and rich product demonstrations allow consumers to feel the professionalism and cutting-edge of the brand, which helps to enhance the brand’s level and favorability in the minds of consumers and strengthen brand awareness.
Promoting sales growth: Precision marketing and related recommendations directly drive sales growth. Through screen guidance, consumers’ average purchase price of goods increases by 15% -20%. For example, in the food area, recommending a combination of snacks to encourage consumers to purchase more products at once and achieve sales growth for businesses.