{"id":7055,"date":"2025-06-12T10:49:49","date_gmt":"2025-06-12T02:49:49","guid":{"rendered":"https:\/\/www.microkosin.com\/?page_id=7055"},"modified":"2025-06-12T10:57:35","modified_gmt":"2025-06-12T02:57:35","slug":"shelf-edge-touch-displays","status":"publish","type":"page","link":"https:\/\/www.microkosin.com\/fr\/shelf-edge-touch-displays\/","title":{"rendered":"\u00c9CRANS TACTILES SUR LE BORD DES \u00c9TAG\u00c8RES"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7055\" class=\"elementor elementor-7055\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ff904 e-con-full e-flex e-con e-parent\" data-id=\"c5ff904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f4412 elementor-widget elementor-widget-text-editor\" data-id=\"c7f4412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"top_title\">\u00c9CRANS TACTILES SUR LE BORD DES \u00c9TAG\u00c8RES<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79975e7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79975e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b18b409\" data-id=\"b18b409\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecb3fc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2ecb3fc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"330\" src=\"https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1.png\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-6884\" alt=\"\" srcset=\"https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1.png 1100w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1-300x90.png 300w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1-600x180.png 600w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1-1024x307.png 1024w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1-768x230.png 768w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/\u672a\u6807\u9898-5-1-18x5.png 18w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0126ab elementor-widget elementor-widget-text-editor\" data-id=\"c0126ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mise \u00e0 jour instantan\u00e9e des informations :<\/strong>\u00a0 Les commer\u00e7ants peuvent mettre \u00e0 jour en temps r\u00e9el les informations relatives aux produits sur l'\u00e9cran publicitaire, y compris les changements de prix, les activit\u00e9s promotionnelles, le lancement de nouveaux produits, etc. Pendant la saison des promotions, il est possible d'afficher rapidement des informations sur les remises aux consommateurs, de transmettre en temps utile les derni\u00e8res informations commerciales, de veiller \u00e0 ce que les consommateurs re\u00e7oivent les mises \u00e0 jour les plus pr\u00e9cises sur les produits et d'am\u00e9liorer l'exp\u00e9rience d'achat.<\/p><p><strong>R\u00e9duction de l'espace et des co\u00fbts :<\/strong>\u00a0 Par rapport aux brochures traditionnelles en papier et aux multiples \u00e9tag\u00e8res pr\u00e9sentant des accessoires, un \u00e9cran publicitaire tactile peut int\u00e9grer une grande quantit\u00e9 d'informations sur les produits, ce qui permet d'\u00e9conomiser de l'espace dans les \u00e9tag\u00e8res. En m\u00eame temps, il r\u00e9duit le co\u00fbt d'impression du mat\u00e9riel promotionnel en papier et le co\u00fbt de la main-d'\u0153uvre pour le remplacement fr\u00e9quent du mat\u00e9riel promotionnel, ce qui permet une utilisation efficace des ressources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcce1e7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcce1e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71ce09\" data-id=\"b71ce09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8a59e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bc8a59e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1212\" height=\"403\" data-src=\"https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2.jpg\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-6886 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2.jpg 1212w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2-300x100.jpg 300w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2-600x200.jpg 600w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2-1024x340.jpg 1024w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2-768x255.jpg 768w, https:\/\/www.microkosin.com\/wp-content\/uploads\/2025\/06\/CASE2-18x6.jpg 18w\" data-sizes=\"(max-width: 1212px) 100vw, 1212px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1212px; --smush-placeholder-aspect-ratio: 1212\/403;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a107695 elementor-widget elementor-widget-text-editor\" data-id=\"a107695\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Renforcer l'engagement des consommateurs :<\/strong>\u00a0 Les formes interactives tactiles stimulent l'enthousiasme des consommateurs et les incitent \u00e0 explorer activement les produits, ce qui modifie le mode passif d'acceptation des publicit\u00e9s. Les donn\u00e9es montrent que dans les zones o\u00f9 des \u00e9crans publicitaires tactiles sont utilis\u00e9s, la dur\u00e9e moyenne de s\u00e9jour des consommateurs est prolong\u00e9e de 3 \u00e0 5 minutes. Les consommateurs qui participent \u00e0 l'interaction ont un taux de conversion d'achat 20% -30% plus \u00e9lev\u00e9 que ceux qui n'y participent pas, ce qui augmente consid\u00e9rablement leur participation et leur investissement dans le processus d'achat.<\/p><p><strong>Am\u00e9liorer l'image de marque :<\/strong>\u00a0 L'\u00e9cran publicitaire tactile technologiquement avanc\u00e9 fa\u00e7onne une image moderne et innovante de la marque. Dans le domaine des produits num\u00e9riques haut de gamme, des interfaces tactiles exquises et de riches d\u00e9monstrations de produits permettent aux consommateurs de ressentir le professionnalisme et l'avant-gardisme de la marque, ce qui contribue \u00e0 rehausser le niveau et la popularit\u00e9 de la marque dans l'esprit des consommateurs et \u00e0 renforcer la notori\u00e9t\u00e9 de la marque.<\/p><p><strong>Promouvoir la croissance des ventes :<\/strong>\u00a0 Le marketing de pr\u00e9cision et les recommandations qui en d\u00e9coulent stimulent directement la croissance des ventes. Gr\u00e2ce au guidage sur \u00e9cran, le prix d'achat moyen des biens par les consommateurs augmente de 15% -20%. Par exemple, dans le domaine de l'alimentation, la recommandation d'une combinaison d'en-cas encourage les consommateurs \u00e0 acheter plus de produits \u00e0 la fois et permet aux entreprises d'augmenter leurs ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SHELF EDGE TOUCH DISPLAYS Instant information update:\u00a0 Merchants can update the product information on the advertising screen in real time, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7055","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/pages\/7055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/comments?post=7055"}],"version-history":[{"count":7,"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/pages\/7055\/revisions"}],"predecessor-version":[{"id":7064,"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/pages\/7055\/revisions\/7064"}],"wp:attachment":[{"href":"https:\/\/www.microkosin.com\/fr\/wp-json\/wp\/v2\/media?parent=7055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}