SHELF EDGE TOUCH DISPLAYS
Actualización instantánea de la información: Los comerciantes pueden actualizar en tiempo real la información sobre los productos en la pantalla publicitaria, incluidos los cambios de precios, las actividades promocionales, el lanzamiento de nuevos productos, etc. Durante la temporada de promociones, es posible mostrar rápidamente información sobre descuentos a los consumidores, transmitir oportunamente la información comercial más reciente, garantizar que los consumidores reciban las actualizaciones de productos más precisas y mejorar la experiencia de compra.
Space and cost savings: Compared to traditional paper brochures and multiple shelves displaying props, a touch advertising screen can integrate a large amount of product information, greatly saving shelf space. At the same time, it reduces the printing cost of paper promotional materials and the labor cost of frequent replacement of promotional materials, achieving efficient utilization of resources.
Enhancing consumer engagement: Touching interactive forms stimulate consumers’ enthusiasm for actively exploring products, changing the previous passive mode of accepting advertisements. Data shows that in areas where touch advertising screens are used, consumers’ average stay time is extended by 3-5 minutes. Consumers who participate in the interaction have a 20% -30% higher purchase conversion rate than those who do not, significantly increasing their participation and investment in the shopping process.
Enhancing brand image: The technologically advanced touch advertising screen shapes a modern and innovative image for the brand. In the high-end digital product area, exquisite touch interfaces and rich product demonstrations allow consumers to feel the professionalism and cutting-edge of the brand, which helps to enhance the brand’s level and favorability in the minds of consumers and strengthen brand awareness.
Promoting sales growth: Precision marketing and related recommendations directly drive sales growth. Through screen guidance, consumers’ average purchase price of goods increases by 15% -20%. For example, in the food area, recommending a combination of snacks to encourage consumers to purchase more products at once and achieve sales growth for businesses.